Utility Tally

UTM link builder

Create trackable campaign URLs with UTM parameters

Build your UTM link
Fill in the required fields to generate a trackable URL
How to use this tool
  1. Enter your website URL (the page you want to track)
  2. Fill in the campaign source (where traffic comes from)
  3. Fill in the campaign medium (type of marketing)
  4. Fill in the campaign name (specific campaign identifier)
  5. Optionally add term (for paid search keywords) and content (for A/B testing)
  6. Click "Generate URL" to create your trackable link
  7. Copy the generated URL and use it in your marketing campaigns
Example

Input:

URL: https://example.com/products

Source: facebook

Medium: social

Campaign: summer_sale_2026

Output:

https://example.com/products?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2026
Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns in analytics tools like Google Analytics.

Which parameters are required?

utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional but useful for detailed tracking.

What should I use for source?

Source identifies where traffic comes from: google, facebook, newsletter, twitter, etc.

What should I use for medium?

Medium identifies the marketing medium: cpc (paid search), email, social, banner, etc.

Can I track multiple campaigns?

Yes, use different campaign names for each marketing initiative. This helps you compare performance across campaigns.

Related tools

UTM link builder

How the utm link builder helps

Use the UTM link builder to create trackable URLs for email, social posts, paid campaigns, partner links, QR codes, newsletters, and content promotions. UTM parameters help analytics tools identify where visitors came from and which campaign, creative, or placement drove the click.

Utility Tally tools are built for quick, practical workflows: prepare the input, review the result, copy or download the output, and move on without creating an account. The guidance below explains how to use this page responsibly, what the result means, and which related tools or guides can help with the next step.

For best results, start with sample or non-sensitive data when you are learning a tool, then move to real work only after you understand the output. If the result will be sent to a client, imported into software, printed, published, or used in a security-related workflow, take an extra minute to verify formatting, totals, links, spelling, privacy, and destination requirements.

How to use it
  1. Enter the clean destination URL.
  2. Add source, medium, and campaign values using a consistent naming convention.
  3. Use term and content only when they add useful detail.
  4. Build the final URL and test it before sharing.
  5. Use the same naming rules across campaigns so reports stay clean.
How it works

A UTM link is a normal URL with query parameters added. The builder encodes the parameter values and appends them in a predictable format. Analytics platforms can then read the parameters and group visits by source, medium, campaign, term, and content.

The result should be treated as a working output, not a substitute for professional review where tax, security, accessibility, legal, accounting, or production data requirements apply. Check the destination system, final format, and any local rules before relying on the result.

Practical tips

Use lowercase names and hyphens or underscores consistently to avoid split reports.

Do not put private customer data in UTM parameters because URLs can be logged and shared.

Keep campaign names meaningful enough to understand months later.

Pair UTM links with QR codes when tracking offline flyers or event materials.

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Related guides
UTM Parameters for Small Business CampaignsQR Code Planning and Testing GuideSmall Business Tool Checklist for Online Workflows
UTM Link Builder FAQ

Which UTM fields are required?

Source, medium, and campaign are the most important fields for clean reporting.

Can UTMs track QR codes?

Yes. Build the UTM URL first, then turn that URL into a QR code.

Should I include personal data in UTMs?

No. Avoid private or sensitive information in URLs.